(The Hosting News) – A new deal will make web hosting provider Web.com an umbrella sponsor of its own golfing tour operated under the oversight of the PGA.
Previously known as the “Nationwide Tour,” the deal turns the name of the PGA qualifying tournament into the “Web.com Tour” for a span of ten years.
“This sponsorship is a perfect fit for us — Web.com is committed to helping small- and medium-sized businesses compete and succeed online, just as the Web.com Tour helps talented, dedicated athletes maximize their potential and fulfill their dreams,” commented Web.com Chairman David L. Brown in a press release regarding the matter.
Among Web.com’s services are domains, SSL, web design and more. Meanwhile, the tour itself has a long history. According to a report by the Associated Press, the tournament has been sponsored by other companies in the past including Nike and Buy.com.
The move was announced by PGA TOUR Commissioner Tim Finchem alongside Web.com Chairman Bill Calfee during a press conference before the 2012 AT&T National. Financial information for the move wasn’t revealed.
Companies in the web hosting industry have routinely looked to new advertising venues. Top domain registrar Go Daddy is noted for its edgy advertising style by annually running commercials during the Super Bowl. 1&1 Internet also made an advertising push by using national TV to advertise its 1&1 MyWebsite offering, a solution assisting businesses with easy website creation.