(The Hosting News) – WestHost, a leading web hosting and domain registration provider recently kicked off of an aggressive campaign targeting .CO domains. WestHost’s rock-bottom price of $9.49 — went live on February 2, prior to “The Big Game”, designed to appeal towards web savvy customers looking to register the .CO domain with a reliable company. This extraordinary price reduction is a limited time offer on all .CO domain registrations.
“Major domain registrars are spending millions of dollars on ad campaigns intended to drown out competition for the domain extension but our new ‘.CO’ price discount is intended to open up opportunities for customers looking for an affordable alternative,” said David Anderson, Director of Marketing, WestHost.
According to the New York Times, more than 600,000 .CO addresses have been sold across 200 countries, with this number growing rapidly. Colombia has licensed out the easy-to-remember domain to international registrars in return for 25% of the sales revenue.
In addition, the article suggests that .CO registrations will surge past the 5 million mark by 2017. This type of growth underscores why domain registrars have poured serious money into aggressive marketing campaigns to promote domain sales.
“This gold rush has yet to realize its full potential as the ‘.CO’ market is poised for serious growth. Our huge price cut is intended to underscore our growing reputation for competitive domain prices and excellent customer service,” he said.
While WestHost does not anticipate an ensuing .CO price war, it has confirmed its intent to offer competitive domain registration prices globally. WestHost has increased its focus finding new efficiencies within its domain platform which have reduced costs and allowed a new phase of aggressive price reductions on domain registration services.
“An estimated 100 million people will see Go Daddy’s new ad featuring ‘.CO’ domains. But, WestHost will be taking a more cost-effective approach by harnessing the power of the web to promote our lowest ‘.CO’ domain prices to date. And, we expect a big response,” said Mr. Anderson.
WestHost has had a singular goal since its inception in 1998: provide the most powerful, secure Web hosting environment for clients around the world at an affordable price. As a subsidiary of the UK2 Group, a significant player in the European and U.S. Web hosting markets, WestHost provides domain name registration and website hosting services to global customers. Having garnered various industry awards, WestHost is committed to providing reliable, cutting-edge products and services at a great value, underpinned with superior client support. For more information about WestHost, visit http://www.westhost.com