When you’re trying to maintain your social media calendar for your business, it can be challenging to keep track of all of the different platforms available, how often to update them, and how to stay relevant on all of them.
Sometimes it just takes an hour or less each day to maintain your social media marketing, depending on how well you are at automating processes and what your level of experience is. If you’re feeling overwhelmed and you aren’t sure what to keep on your social media calendar, use this guide to determine how to handle each major platform and what you need to schedule besides time to publish content.
What all do I need to schedule?
Along with scheduling time to publish new blog posts, you’ll need to incorporate time for other social media related activity. Think about it; if your customers only saw your newly published posts but there was no other interaction, would they continue to follow you?
Make sure you are reviewing what your customers say about your brand, products, or your industry. Take the time to respond and show your customers that you care about their feedback, whether it’s positive, negative, or a question that needs answered.
Schedule time to come up with unique campaigns and fresh content on each social medial platform, review your analytics to make sure things are running smoothly, and learn about new features offered on each platform that could help you and your future strategies.
The importance of Facebook
A good place to start is by focusing on Facebook, being one of the most used social media platforms. It’s easy to create different profiles for your business that is separate from your personal, and to create or join groups. Show off your brand through your profile and post updates daily or weekly.
Post the occasional video and monitor incoming messages or comments. It’s a great way to invite others to follow you and easy to promote your page on your website or other social networks. Be sure to engage your with your customers through groups and take the time to create retargeting ads.
How to tackle Instagram
Another popular platform is Instagram, known for its photo filters and short captions. Use the simplicity offered here to post an image or video each day. You can always schedule updates out once a week through social media management tools. You’ll get a notification reminding you to publish the update at the scheduled time on your mobile device.
Use this platform to be on the top of your follower’s news feeds through the Instagram Stories feature. Then promote your profile on your website and other social media platforms. Just like Facebook, you’ll need to respond to comments, direct messages, and mentions.
Make sure you make your profile a business profile by converting it in your settings, which will help you in offering more contact options and giving you access to insights. Lastly, create retargeting ads targeted to your ideal customers.
Keeping Twitter up to speed
Twitter is the other biggie next to Facebook, where you’ll want to keep up with it several times per day. Your Twitter account can be scheduled to publish for you through social media management tools. Just like your other social media platforms, be sure to add links to all of your pages in your email signature and other network’s profiles.
On Twitter, you can save a search for people having a conversation about a product or service that you may want to sell to them, such as seeing a tweet where someone was looking for a service that your brand offers. You can search for anyone that is mentioning your brand or specific products or services for an easy way to reply. Lastly, you can create retargeting ads for those that visited your website but didn’t complete one of your conversion goals, such as subscribing to your email list or making a purchase, in order to remind them of what they viewed.
Don’t forget LinkedIn
Sometimes LinkedIn gets overlooked since this is a more professional website meant to help people network easier. Make sure you make a personal profile, company page, groups, showcase pages, etc. and post updates daily.
You can create a showcase page on LinkedIn to show off your popular products and you can use your personal profile to engage with target customers. Create groups or join them, monitor your notifications in case you have comments to reply to, and promote your page on your email signature and other platforms.
Don’t forget other popular platforms like YouTube where you can post videos, Pinterest where you can create promoted pins of your images, and Snapchat where you can advertise easily. Make your social media calendar more complete by scheduling these tasks for each platform, and you’ll find that your daily upkeep is much more manageable than you thought it could be.