If you’ve decided to enter the world of reseller hosting, you may be looking to learn what factors would define a reseller hosting company as successful compared to one that’s a failure. It’s a tricky business as so many people are selling hosting and people are doing their research to find the most reliable web hosts with great reviews and a new reseller web host won’t have much to show for themselves yet.
In fact, many IT service companies and development companies are starting to resell hosting in order to build their portfolios of experience. With the growing number of customers with hosting needs, technology is increasing to allow more people to get into the game and to allow customers to have more options of who they will do business with.
If you are trying to get into the reseller hosting industry to build your portfolio and make extra income, take a look at a few aspects that would make you a great one rather than a failure.
Marketing and sales
If you are going to be considered a successful reseller host compared to a failing one, you’ll have good experience in marketing your services and you’ll be seen as someone that offers quality. Whether that means you need to choose more carefully what vendors you partner with or you need to make other changes, being seen as a reputable company is crucial. Some great vendors may be able to share their expertise with you, offer sales training support, or even offer you products that can help you to do sell your services more efficiently.
When you team up with a vendor in your journey to becoming a reseller, you need someone that is going to provide you the support you need. For example, ask yourself if the account will be reachable to you when you need any help throughout the process. Do they offer expert consultations for you to make the most ROI?
Some of them will even offer discounts for initial hosting to help you control your costs. Take a look at what support is offered for your investment and if they offer extra support systems such as Tier 2 and Tier 3 tech support, this could be what makes or breaks you as a reseller. Learn about the administrator access because it’s the only way for you to get vendor support after you initially start hosting.
Expanding prospective clients
Really examine your hosting business to make sure you are reaching the maximum potential clients. For example, if you’ve been able to get involved with more sophisticated clients, you may want to offer better features to keep them interested, such as virtual private servers or shared email solutions. You want to be seen as valuable for the cost to your clients and the best way to do this is by offering a comprehensive product package with advanced features.
Terms of service
Make sure you are partnering with a host that you’ve educated yourself on the hosting terms and services provided. With the right partnership, you could become very profitable while a poor partnership could make it impossible for you to compete or grow.
If you are following these guidelines and being careful in your decisions, you could easily be a successful reseller hosting company.