(The Hosting News) – As not only U.S. markets, but those worldwide face continued economic uncertainty, many involved in the tech industry have wondered how the current state of the global economy affects the web hosting industry.
Whether it was the U.S. congress’s contentious debate concerning how to raise the U.S. debt ceiling or the recent drops in the stock market, it appears that the economic market will remain uncertain for some time to come, unfortunately.
How is the hosting industry responding to all the news? One has to look no further than a recent report by the New York Times examining a study showing that power at data centers has been recorded as less than expected over a span of five years.
Jonathan G. Koomey, a Stanford professor prepared the data center report specifically for the New York Times. Based on an EPA prediction from 2005, Koomey estimated the power usage using reports from information company IDC. The study revealed an estimated 56% worldwide power increase, not quite the doubling the EPA had initially predicted.
One notable sticking point is that when announcing a new data center, whether it’s for colocation, hosting, or whatever, companies tend to highlight the center’s energy efficiency technology, mostly concerning how their facilities save power using cooling.
In fact, the New York Times noted that the power drop was due to a combination of factors including not just “power-saving technologies,” but the global economic recession as well. (You can view the report by the New York Times here).
So perhaps our answer is that the uncertain times have pushed providers towards investing in more and more cost saving technologies. Perhaps it’s an example of some silver lining in a period mostly marked by bad economic news. Had the bad economic news not hit, would hosting and colocation providers have sought to adapt so quickly to new cost-cutting technologies in their facilities? One can only guess.
In the meantime, it’ll be interesting to watch new ways data centers seek to become more efficient, whether it’s Google’s use of cooling from the Baltic Sea or a facility using natural cooling methods by relying on an area’s environment.