Have you wondered how the future is going to be when it comes to advertisements? It turns out that YouTube has launched their 360 Degree Ads which means the future of video advertising is here. This pioneered concept on YouTube is a 360 degree world of video which will be available on Android, Chrome and iOS.
Earlier this year, Google announced that it would be able to support the new technology and two major companies have already given it a go. Here is a look at what this 360-degree format is all about and what you can expect as a business owner to make sure you’re staying ahead of the curve.
What is the 360 degree world of video?
This new concept is being pioneered on YouTube in which two major players have already taken the plunge. Coca-Cola and Bud Light have already tried the 360-degree format with their advertising efforts and have already seen high-production value. The Ad product manager for YouTube, JR Futrell has mentioned that the new format is intended for mobile first because mobile is dominating.
It’s also intended for mobile because you’ll be able to view the video through a virtual lens, which is great since mobile searches have dominated over desktop searches in ten countries around the world. This means, mobile is the way of the future and everyone is going to gear their products and services towards mobile-friendly movements.
Innovations like the 360-degree video format were inspired because of mobile devices dominating right now and they wanted a way to keep viewers watching ads longer. This is because revenue on sites like YouTube is earned by engagement so the more views a user has, the more money is made. A video with 1 million views won’t early anything unless the viewers are engaged with advertisement. The world of 360 Motion was born to get the viewer more engaged and earn people more money.
Small businesses should get on board
This movement is not only for corporations or those with a large marketing budget that can afford the production value. Creating a video advertisement in 3D is actually not difficult and very accessible to businesses of all sizes that want to advertise.
You just need a camera that can handle the 360 Degree video format but as technology continues to advance, these cameras are becoming more and more accessible. Cameras that offer this function right now include Bublcam, Allie, Kodak SP360, Richo Theta and Giroptic.
How to get involved
When you’re ready to create your advertisement in 360 Motion, you need to make sure your ad is going to capture attention in a split second of airing. Most people want to skip the ad when the option pops up on YouTube after a few seconds of airing. If you can capture your audience in that time so that they won’t skip the ad, you’ve done your job well.
A skipped ad won’t get your viewer’s attention and means the message will be ignored. Rather than feeling passive, you want your viewer to feel curious. 360 Degree ads now allow your viewer to spin the camera to get a look behind the scenes on how the ad was made.
You can stay ahead of the curve by getting on board with the future of advertising. At some point, regular ads are going to feel mundane and become obsolete as the world embraces futuristic advances. While you may feel overwhelmed by the idea, the process is about the same as a regular video once you have the correct camera. Get into the game now before this trend becomes the norm and your company might get noticed over the competition.