Now that we’ve reached the exciting new year of 2017, you may be thinking that some changes are bound to take place with the internet. You would not be wrong because each year brings new developments and sometimes new challenges.
Typically these new challenges are great ways for your brand to grow and evolve though. Now that we’ve reached January, looking at the year ahead is likely on your mind and it’s a good time to ask about your online security may change, how virtual reality may play more of a role, and if you’re more likely to see a broader range of Wi-Fi. Take a look at some of the positive changes to take place in 2017 and what challenges could come your way so that you can prepare for them now.
Things will grow on a global level
The internet has already been an exciting way to reach those around the world. This year, expect the internet to reach even farther to areas it may not have reached before. You’ll have an easier time reaching even more people in even more locations as the internet spreads to even more public access.
For example, countries like Guyana and Iran are working on increased hotspots, more service, and domestic video options. Keep your eye out on the countries of China, Nigeria, Indonesia, Brazil, and Mexico this year when it comes to internet expansions.
New security enhancements
You may breathe a sigh of relief this year as the internet works hard to fend off hackers that are trying to steal your personal information. You’ll notice more updates taking place with the Internet of Things like automated crash reporting and performance monitoring with their new analytic tools.
You’ll also find that you’ll want to include IoT security advancements in your budget this year if you rely on your marketing, because in just a few years, we are expected to have it associated with every part of marketing thanks to improvements being made for the user experience on wearable technology.
Virtual reality will be everywhere
You may notice that virtual reality has a very futuristic appeal to it, especially when everyone was playing Pokemon GO last year. You’ll probably want to follow the lead of other brands by incorporating virtual reality and augmented reality elements to your website giving your website some gaming features.
It’s going to be a challenge to make it feel real to the user but it will help if you incorporate personalization in your message and work on long-term engagement strategies. Find ways to incorporate your user’s personal preferences in the interactive experience, such as their music tastes or health stats.
Video will be important
Speaking of virtual reality, you may be thinking about video on your website and this year it’s going to be really important that you include it. Web content with video was already important in 2016, but it’s going to be essential in 2017. You’re probably already used to photos being a must-have, but this year you’ll need to step up your game with video to engage your viewers that don’t want to read content.
Use it for product demos and advertisements and don’t be afraid to get on YouTube since video watching on there is at an all-time high. Companies are already finding higher engagement through the use of video, such as vehicle sales and real estate listings.
WordPress is evolving
If you use WordPress for your website, you’ll notice some exciting changes this year. While you already love this popular website platform, WordPress is going to make content management easier, improve the user experience, and incorporate more features to help your site administrators. If you’re new to e-commerce, you’ll see options to help you get this started more easily. Plus, you’ll find it easier to set up a subscription option for your site visitors too.
Unlimited internet will take a hit
Unfortunately, this year some companies are going to be cut down on data, making it bad news for those that like stream often. Since most users don’t come close to using the data allotment from companies like Comcast who normally offer unlimited data, they are decreasing internet access to 1 terabyte of data per month.
In 2017, you’ll start to see some major changes from HTTPS to SSL, which encrypts the link between your browser and server. It’s a smart move to add SSL to your business website and it really won’t affect your budget or time. Unless you get a dedicated IP and SSL Certificate this year, Google is going to mark your website as “non-secure” if you’re collecting confidential information.
Make sure your website is legitimate and ensuring customer confidentiality by following this new protocol. Study up on the labeling system of “secure,” “neutral,” and “non-secure” so that you understand what the new signals mean when listed next to your website.
This year seems to be all about optimizing the user experience, especially on mobile devices. You’ll start to see design changes to help with mobile users’ experience, as well as more flat design features that are easier to use on these smaller screens. You’ll likely want to incorporate more custom images and start nixing the stock photos because brands are doing their best to make their website as unique and relevant to the brand as possible now through authentic photos, unique fonts, and bold colors.
This year there will be a great deal of exciting changes to take over the internet. Look out for these developments and make sure your brand’s website is doing its best to stay relevant and a leader in your industry.