When your company relies on the help of Google Analytics, it’s important that you know your way around the tool because it has many features and resources available to users. Most people don’t have the time to invest in this application but it’s a really important tool for those that want to understand their customers and create future marketing strategies.
Google Analytics tracks and measures your website traffic so that you can see who is visiting your site, how they learned about you and what pages they looked at. By understanding this information about your customers and their user and sales patterns, you can improve customer relations and even generate leads.
When you’re busy running business and there’s not enough time to dig through all of the Google Analytics possibilities, here is a guide to understanding which add-ons are worth your time and will make a difference for your business.
Check out the Goals add-on that small businesses could really benefit from. It’s an add-on that allows you to set goals in order to achieve more goals, just like you’d do in your business anyway. You can use this add-on to learn if visitors are getting your website message well or not. The Goals add-on will influence your revenue stream and marketing goals. Use it to learn what devices your customers are looking at your site from, what geographical location they are looking at it from and more.
List making is always useful in life and business and now you can do so in Google Analytics. Target your audience and influence their engagement activities by creating custom lists. This add-on will let you create lists based on business activities, unlike a static lists which takes time to update and maintain.
This is what you’d want to us if you need a list of outbound call lists, unique email marketing lists based on behavior of contacts, lists of contacts with a certain behavior pattern (like customers that have made prior purchases) and lifecycle stage lists to see how many contacts are in the various stages of engagement. You’ll learn more about a user’s experience when they contacted through email or social media.
If you haven’t found a great way to track sales or financial records, Google Sheets is the perfect solution. Rather than trying to manually import your data, just create custom formulas and design dashboards through Google Sheets. It can stay up-to-date with real time data and it’s easier to share and keep private.
Have you wondered how to monitor your customer’s buying stages to see where you might be losing them? Maybe they get to check out but don’t make the purchase; what made them change their mind? This tool is great because it has fast refresh rates compared to the Goals add-on.
Finally, check out Track Everything, an add-on that goes further than the regular Google Analytics defaults. You can track interactions and almost any normal event like user behavior. Track emails and submissions too.
Google Analytics was already a useful tool for your small business but these add-ons make it even better. Check them out and get to work improving your business today.