Today’s entrepreneur is one that relies heavily on the internet and reaching their customer base through email and social media. They typically have a great website to direct their customers to in order to spread the word on their product or services and contact information. Once you’ve made a great site and perfected your marketing strategies, have you considered how your user experience is?
Are they heading to your beautiful website full of great images and videos and then the page can barely load? Maybe it loads fine but it just loads really slowly. Regardless, your customers aren’t going to stick around long if your website loads so slow that they can’t get to the information fast enough to make a decision on whether or not to do business with you. Here is a look at why entrepreneurs really need to worry about page loads and why they matter.
It’s how you promote yourself
Entrepreneurs use the internet to promote themselves and their products or services. They also use the internet to do market research, create a marketing plan, track their financial planning and so much more. Businesses can be extremely successful thanks to the internet compared to businesses before the internet was around. Since so many businesses are online and the competition is stiff, businesses can fail really easily these days if they don’t do the work and fix the kinks.
You not only have to create a great company, build a great website, have a great slogan and narrow down the right marketing strategies but you have to hold the public’s attention for long enough to interest them in what you can do for them. Not all businesses have great enough of ideas to interest the public so if your product makes it past this test, you have to be aware of any other potential reason why you could scare a customer off.
Your presentation is key and most of the time it’s going to be your internet presence. How do you avoid losing customers before you’ve had the chance to gain their loyalty? It’s vital to pay attention to your page loads.
Since the internet has perfected itself to be extremely quick with page loads taking less than a second, transactions can happen very fast. You can read old books online in just a couple of minutes without leaving your desk. People now expect this level of speed and they won’t have the patience to deal with things that aren’t up to this standard.
Back when dial up internet was the norm, people were more accustomed to a slower speed but if someone had to deal with that today, they would be furious. People are used to working at a normal pace and not needing to work slower due to the internet’s ability.
How to know what the user experience is like
If you don’t think your website is an issue for a user because you’ve already limited how many pictures, videos and sounds come from it, you should still do a test to see what it’s like from a new user’s standpoint. Clear your browser and go to your website like a new visitor would. Does it load just as quickly as any other site?
Is it loading slowly because of that home page music or the photo gallery of your work? Do you feel a little frustrated at the slower speed and load time? If you are feeling any frustration visiting the site right now, imagine what your customers are thinking when they visit. If a customer is frustrated enough, they may end up going elsewhere or skipping out on the product or service altogether. Your site is meant to help them with something in their life, not add to their frustrations.
While page loads may not have seemed like a big deal, consider how many customers you may upset or lose over a website that loads too slowly.