Did you know that when you offer content upgrades, you can sometimes triple your subscribers? You have to build an email list in order to stay in touch with your website’s visitors because that is how they convert to customers or loyal followers, but sometimes email conversion rates don’t seem to increase for website owners.
In this case that you realize your freebie offers aren’t working, it might be time for a new strategy. Many are turning to content upgrades in order to compete with top bloggers whose subscriber rate is huge. If you’re ready to give your blog the boost it needs to stay relevant, interesting, and gain followers, here is a look at why you should offer content upgrades.
What does it mean to offer content upgrades?
Content upgrades refer to offering extra content to new email subscribers as a reward for their willingness to subscribe. While in the past it was customary to offer some sort of bait to get people to tell you their email address for your list, this concept takes things a step further. Now it works so that the freebie is specific to a blog post while only being offered on that particular page as an upgraded post. Sometimes it will appear as a checklist, a video, or a worksheet that gives more information on the blog post. In other cases, it’s a longer version of the blog post where users that wanted to hear more will want to get the extra content. By giving their email address, they can now access this extra material.
Why it’s working
This concept is really powerful because it allows the website owner to target the freebies to appeal to a specific type of visitor. Compared to targeting your whole website, you are targeting it directly related to a blog post. Plus, you can appeal to visitors in different ways where some users may enjoy a video or an audio file to go with your ebook and others may love the checklist to go along with a video. This is a huge benefit over the traditional freebie format that was used before.
Keep in mind that the downside to this strategy is that you will have to come up with even more content to build your email list. You may be short on time or simply burnt out and yet you still need to have this available if it’s promised. Consider outsourcing the blog content and/or upgrades in order to save yourself the time but be sure to consider your budget in the decision. You could also save some of the hassle by only doing this on your most popular posts.
Examples of this idea
Look at the examples of how these bloggers made this strategy work for them. VideoFruit’s Bryan Harris tried this out and found that content upgrades were the most successful way to get readers to become subscribers. He found that conversation rates were as high as 60% while before when he simply used the pop-up form, he only saw 6-8% conversion rates.
Blogger Jet also tried this out and saw a 300% increase in email conversions through content upgrades. Instead of the typical 48 new subscribers each month, it was more like 539 with the content upgrades. You can now enjoy stuff like ebooks and checklists on Tim Soulo’s Blogger Jet.
Consider offering content upgrades now that you know this is one of the best ways to convert your readers into subscribers. Your readers will thank you for it because they can now indulge further into their favorite blog posts.