Second Life is an online game in which you can create a world of avatars and interactions in 3D. This popular game is similar to another popular game Sims, in which you create a whole world of people with lives and interactions. Second Life actually claims to be the “Largest-ever 3D world created be users” having over 20 million registered users from around the world.
This wide audience increases all of the time and it’s made businesses realize they have a huge market of people they can reach about their products or services. While you can’t necessarily engage with all one million of their active users, you could still reach out by hosting an event to promote your site on it. Here is a look at how to start promoting your website through the 3D game Second Life.
Start with an account
For starters, you’ll need to set up your free account by clicking on the words “Play for Free.” Choose a professional-looking avatar rather than a humorous selection of a vampire or scantily-clad woman, and name your character. It should be professional, memorable and easy to connect to your business image. Whether you use your real name or create a name, you’ll want to remember this is a public forum and professionalism is essential at all times.
From there, choose an account between the free and basic option or the premium account for $6 per month allowing you to set up a Second Life meeting place. You can then install and download the game which doesn’t take up much space.
It’s time to get familiar with the 3D world by moving around, visiting Learning Island and interacting with others. You can set up a home base and create events. The way to promote yourself in the game is to come up with ways to be of value to others.
For example, you could offer a meeting site for users to attend in exchange for a lecture on your industry. You could set it up like a conference room with a podium or something quirky such as a talk show appearance with a stage and chairs. Potential customers may find this fun and want to learn more about your business.
Creative ideas to implement
You can get started on Second Life by downloading the world, creating your avatar and start interacting with people. Reach out to social media and 3D virtual world networks to make the most of the experience. A good place to start is by inviting your current customers to check you out on Second Life and creating a forum on the game that makes sense for your business whether that be a talk show look or an outdoor arena.
Provide fresh and interesting content to Second Life users and promote activities through event notices or taking ads in newsletters related to Second Life. You could even offer free samples as a giveaway, purchase ad space or set up a main store to develop a loyal following.
Second Life is a great tool for businesses that is unexpected and usually known as a fun and lightweight way to interact with the world. Take advantage of the creative market full of millions of global users so that you can spread the word about what your company can do for the world.