Are you considering taking your site mobile? This is the way to go if you want to increase your Google ranking. Their algorithms for search engine rankings are now based on factors including how mobile-friendly a website is. They want the content and usability to work with mobile devices so site owners now have to become familiar with mobile optimization. Here is a look at why you not only will help your ranking with Google by going mobile but why you are hurting your site if you don’t.
The importance of going mobile
People are actually choosing to look at websites on their phone more than their computers anymore. People are on the go and want to check their smartphones rather than desktop computers. When websites are not optimized for mobile, they are less likely to stay on your site or buy a product.
If your website doesn’t function right on a mobile device, almost half of people will just close the site and never return. Neglecting mobile optimization will lower your customer engagement and you’ll lose out on sales. Plus, Google is going to demote you on the search results because they are looking for those that have taken the time to consider mobile users.
What should I do as a website owner?
Consider the user experience before anything else. How does your website reach your audience? What is their experience like? In addition to being mobile-friendly, you need to avoid using Flash since it’s not support by all mobile devices, create your design to be responsive and make sure the page loads fast. You may need to look at it from a smartphone as a user would to see how your experience is as a visitor to the site. You can also check on the speed through Google PageSpeed Insights.
Creating a fluid layout is what mobile users want whether that means changing the column width settings yourself or working with options like Fluid 960 Grid System to tweak things for you. Google is being particular on what small businesses to feature highest in their search results and they are basing a lot of these days on those that have mobile device-friendly websites since over half of digital consumption is mobile.
You need to learn about the general rules of being mobile-friendly now that Google is targeting the mobile user as their number one priority. Start by looking over mobile-friendly site Q&A’s to get acquainted with what you’ll need to do with your site.
You can learn more about how to make your site responsive, how to rank higher through mobile SEO strategies and how to work with website developers. Then, you’ll need to do a mobile-friendly test online with Google by inserting your URL and allowing it to analyze your page. It will help you determine how you rank with other small business websites.
Along with making sure you reduce the size of the viewing screen, the Google algorithm is looking for factors of mobile-friendliness through content and design. You have to manually activate your app content to be indexed. App indexing is what connects your content to pages from your website in order to allow mobile device users to access the site from their mobile search results. This is vital if you want to get a higher ranking on Google and increase exposure.
Make sure you are taking all of the steps to be as mobile-friendly as possible. Not only will it affect how many users can find your site in search rankings, but it determines the likelihood of users staying on your site once they’ve found you. Mobile devices are taking over when it comes to internet usage, so stay on top by making your site mobile device-ready.