Yahoo Acquires Mobile Marketing Company, Sparq

Yahoo Acquires Mobile Marketing Company, Sparq

acquisition Mobile Mobile marketing Sparq Yahoo

January 22nd, 2014 By:THN News

(The Hosting News) – Yahoo has acquired Seattle based mobile marketing company, Sparq, after the company announced the acquisition on its website, reports Tech Times.

“I am thrilled to announce that SPARQ has been acquired by Yahoo. We’ve come a long way from our humble beginnings and are proud to have created a service and product that has touched hundreds of millions of people,” wrote Sparq founder and CEO, Jesse Chor.

“We are uber passionate about mobile — we’ve been striving to build the best mobile platform possible, and are excited to continue upon that goal with Yahoo. Words cannot describe how ecstatic we are to be joining such an amazing team with such an inspiring mission. We see endless opportunity ahead.”

As part of the purchase, Sparq has terminated its service to their existing customers.

“We will be terminating our current service, and are reaching out to existing customers with support details. On behalf of the entire SPARQ team, thanks again for all for your support and we hope to work with you again soon at Yahoo.”

This is Yahoo’s second mobile purchase this year, with the first being Aviate, a home screen that automatically organizes users apps on their mobile devices.

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