(The Hosting News) – Internet search engine Yahoo has extended the period of time for which they keep users’ search information within their databases. Instead of keeping the user data available for only three months, the search engine will now hold onto the data for eighteen months.
When completing an online internet search, personal information such as the user’s IP address and internet service provider are usually stored within the search company’s databases. Once a certain amount of time has passed, such data becomes lost.
Upon making the change of course, Yahoo’s Chief Trust Officer Anne Toth stated, “We have gone back to the drawing board to ensure that our policies will support the innovative products we want to deliver for our consumers”.
Similar Data retention plans have been met with controversy by privacy rights groups in the past. In 2008, Congress investigated the matter and now requires such companies to fully disclose their methods for collecting user data. Most recently, browsers like Firefox and Google Chrome have implemented “Do not track” options into their programming.
In recent years, Yahoo has lagged behind top search engine Google.